Social media marketing is one of the best ways to advertise your brand. It may look easy, but in reality it’s a bit complicated especially when you don’t know where to start, what kinds of content to publish, how to create good content and the like.
You’re probably here because your social media marketing may just be an idea for now, or it has just started and you want to learn more.
And since social media is evolving, the guides, tips and the tricks also evolve. So, to keep you armed and competent in your social media, here’s what your social media marketing should possess.
1. Listening
What? Listening? Yes. Listening is the best way to learn about what your target audience is thinking about. Listening also requires participating in forums and discussions to learn about what makes them tick.
“It’ll be easier to create content for them, you’ll spark their attention create immediate conversations.” This comes from the popular social media website for real estate investors – Connected Investors.
2. Focus
Being a master of one is better than being a jack-of-all-trades. A highly specialized social media marketing strategy will be your advantage and niche. This will be your competitive advantage.
3. Quality over quantity
Quality will always be above quantity. Do not aim for tons of followers, rather aim for loyal and communicative ones.
It’s way better to have a small responsive following than having thousands of followers who only respond to the first two posts you publish.
4. Patience
The waiting game is real on social media marketing.
It will take more than three posts to make a name and gain success. This is a commitment, which in the long run will yield great results.
5. Influence
It is always best to influence the influencers because they do the work for you. Finding the online influencers who have good quality of followers that are a personality fit for your brand is the easiest way to market.
When your company and that influencer have the same heartbeat, advertising your products, services and even business would be a pleasure for them.
Build a relationship with them, and when they learn about your authority and how important the information you give them is, they will share your content with their followers. This will widen your audience reach.
6. Value
You know that too much of something may devaluate instead of add value to your content. So schedule the content you post, because people may stop listening if you post too much.
Create meaningful conversations too. You can add value by creating mind-blowing or tear-jerking content, keep your relationships with online influencers steady and at the right time, your influencers will spread word of your business.
7. Acknowledgement
Think of it this way, when you miss to say hi to a friend whom you saw in person, that person would feel bad and think that something’s wrong, or even worse take it negatively.
In building a brand through social media, building relationships is the most essential part. This will also increase that person’s affinity with the brand. Acknowledging the person who reaches out whether with a positive or negative response will always yield positive impact on you.
8. Accessibility
Keep in mind that once you’ve published content that you should be online and ready to respond. This will create more conversations and greater message response.
Remember that when you publish, you’re ready to participate. Your subscribers want to feel important. When you fail to respond to them, they will definitely replace you.
9. Mutuality
In the world of social media marketing, it is always about valuing reciprocity.
When you share other’s content, they will also share theirs. But you can’t expect them to make a move unless you make the first move. Invest a slice of your daily time in reading and conversing about the content published by others.
10. Genuineness
To be good is nice, but to be genuine is wonderful. People do want to see humans behind your twitter profile. Learn to keep it candid and true to the image and the heart of your company.
An excellent marketing strategy is all about letting your brand image shine in whatever content and conversation you create.
Excelling in social media is a very rewarding experience. It will take time, but it will yield rewards, and of course authority.
